Although Riccitiello and EA comprised between 1997 and 2004, leaving the company then co-founded the investment firm Elevation Partners, its most significant period in front of the company came in 2007. Their rehiring as CEO led to a period of prosperity, being the main driver of digital business model valued at over $ 800 million. He shall also the controversial “Project $ 10″, which attempted to cover losses inherent in the booming market of used games.

In his last months at the head of EA, however, has faced the discrete Riccitiello sales triple A as Dead Space 3, practice commercial death cult franchise as Medal of Honor, the final conversion of Star Wars: The Old Republic in title cut free or falling servers following the launch of the highly anticipated SimCity. The figures for the last financial report apuntillaron his resignation.